Industries for the Blind and Visually Impaired
The “See the holidays differently” campaign was an awareness and recruitment effort that targeted the blind community of Milwaukee. Its goal was to promote employment and put Industries for the Blind and Visually Impaired (IBVI) on the minds of our community. And it did. With a series of print and out of home ads, the community began to take notice. Approximately 250 new jobs were created and a surge of private funding from donors in the Milwaukee business community poured in.
Holiday Awareness Campaign
Web App