DISH Network Targets New Homeowners
New homeowners make great candidates for TV and Internet service, especially if they just moved. We aired a number of radio spots in select cities that targeted new movers and then we honed in on their Google searches. While they were looking for TV and internet providers for new-home setup, we got mischievous. And it worked.
Competitive Analysis
It came to our attention that one of DISH Network’s biggest competitors wasn’t advertising on Google. So, we took it upon ourselves to do it for them.
Radio